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Peer To Peer Newsletter Spring 2017

Welcome New Members!
Since October 2016

Kelli Albarado - Veterinary Emergency & Critical Care Society (Director of Operations)
Forrest Bell - New England VMA
Matthew Fernandez - Florida VMA (Program Manager)
Fred Gingrich, DVM - American Association of Bovine Practitioners
Tenley Haack - Idaho & Wyoming VMA
Diane Matt, CAE - Colorado VMA
Victoria Staples - West Virginia VMA
Ann Wade - Florida VMA (Executive Assistant)

We look forward to your active participation in VMAE and hope you find your membership valuable!

President's Column

Candace Joy - Washington State VMA

If you’re like me, you depend on your fellow VMAE colleagues to help you excel in your role as veterinary association executive. How many times a year do we reach out to one another for advice, work examples or other valuable assistance to help us grow our organizations and serve our members? To me, you are the best member benefit VMAE offers.


In addition to the importance of leaning on each other day-to-day, we offer a treasure trove of resources contributed by VMAE members and partners that you may have forgotten about, or if you’re new to VMAE, you haven’t yet had the opportunity to leverage. Over the last several years, we’ve assembled valuable resources for you to use within your own organizations. All of these are housed on the VMAE website.


Recent Grad Tools – The VMAE Recent Graduate Task Force has assembled a comprehensive guide to help you increase engagement with young veterinarians. Are you thinking about holding focus groups or wish to interact more deeply with recent graduates? Are you searching for resources you can use to attract new grads? Perhaps you need to encourage your board to elevate the importance of on-boarding these important professionals. All of this and more is available on the VMAE website. 


Animal Welfare Resources – We all know that animal welfare topics can sometimes pose legislative or communication challenges for our organizations and members. Several VMAs have provided resources such as sample surveys, policies, CE programs, and articles that can help you if you are facing an animal welfare challenge.


JumpStart! Articles – These articles written by the Ontario Veterinary Medical Association’s practice management experts provide practical advice on topics such as improving the client experience, attracting and retaining veterinary clients, increasing compliance, and enhancing the practice’s bottom line. Approximately 60 articles are available now with new articles being added quarterly. Run them as a series in your newsletters, or post them on your blog.


Technology Resources –As you know, technology changes are swift and it can be a challenge to stay current. Technology and social media experts from Beyond Indigo Marketing have provided helpful resources specifically for VMAE members. Blog posts have been posted on website design/content development and on best social media practices for the veterinary profession. Two VMAE webinars on marketing and search engine optimization are also available. 


Scope of Practice Resources – VMAE has compiled resources to assist veterinary organizations with the growing number of scope of practice and unauthorized practice challenges the profession is facing. The links are organized into four main topic areas: addressing illegal or unauthorized practice, complementary and alternative veterinary medicine, livestock reproduction management, and dentistry.


Document Library – Here you’ll find a host of materials for your use including sample employment agreements for executive directors, AMC agreements, personnel policies, position descriptions, and speaker contracts. In addition, Bob Harris, CAE, has provided many of his resources on all aspects of association management and board governance.


Member/Non-Member Needs Assessment Surveys – VMAE  partnered with Leanna Comer, of Comer Research Consultants, to develop comprehensive surveys for use in identifying what members and non-members value. Also included are tips for successful survey management.


Perhaps your organization has recently completed work in one of these areas mentioned above and you believe it can help others. Consider sharing your efforts to benefit other VMAE members. This is what I mean by the members being the best part of this organization. We’re a group that openly shares our successes, challenges and failures in order to help each other. We each contribute to that rising tide that lifts all boats.

CEO Conjecture

Ralph Johnson

It's been a whirlwind (well, truthfully, a bit of a blur!) of activities since the last Peer to Peer update, seeing VMAE members connecting, learning, and serving together. Here are a few highlights:

  • The VMAE Fall Conference 2016, held in Austin, was -- it goes without saying -- another terrific gathering of colleagues. Whenever VMAE members come together you can depend on lots of laughs and the free flow of ideas. Mary Byers, CAE, stimulated our thinking all day Friday with her presentation on 5 Radical Changes for Associations. Saturday morning we rolled up our sleeves in workshop format with Cathy Hight to deepen our understanding of, and our ability to articulate, the value proposition for VMA members. Thanks to our Professional Development Committee, the conference provided just the right balance of theoretical and practical information.
  • During the AVMA Veterinary Leadership Conference (with its focus on life skills development), VMAE members assembled for lunch where President Candace Joy delivered updates to a packed house! Your Board of Directors met to review the VMAE strategic framework and progress on the action plan.
  • VMAE member Dr. Andy Maccabe, executive director of AAVMC, invited me to participate with two animal health executives in a panel discussion and dialog session during the annual AAVMC Deans Conference. I appreciated the invitation because the deans are a smart and influential bunch of folks, and the opportunity to share thoughts with them about industry and professional trends was very productive -- not to mention that we talked about the importance of faculty members advocating for organized veterinary medicine at each of their colleges.
  • After a sunny Florida drive from Naples to Orlando, it was time to immerse in the NAVC Conference (which announced that the conference will now be known as VMX, for Veterinary Meeting and Expo). Given its strategic position at the beginning of the annual sales and marketing cycle for the animal health companies, it was an opportune time to meet with our Strategic Initiative Partners and talk about mutual objectives. Additionally, I represented VMAE in meetings of the Pet Nutrition Alliance board (check out the announcement about the nutritional calculator in this newsletter issue) and of the Fix The Debt steering committee (which is coordinating the efforts of 10 different working groups -- watch for an update in the next issue of this newsletter).
  • As a new member, I received a warm welcome into VetPartners -- the association of veterinary business specialists dedicated to serving the veterinary profession. The sessions on telehealth were excellent, as was a workshop on "the practice of the future" that engaged teams in the design of veterinary clinics that met each group's vision of how to creatively fuse customer service, work flow, technology utilization, and community presence. It was a great exercise that might be fun to do with one of your groups!
  • Western Veterinary Conference was next on the itinerary, which afforded opportunities to meet with more industry partners. VMAE's Immediate Past President, Adrian Hochstadt, chaired the meeting (wearing his AVMA deputy CEO hat) where both working groups and organizations reported on activities underway and projects being planned to support wellness in the veterinary profession (see Dr. Marci Kirk's update in this newsletter issue). I was able to meet with John Volk of Brakke Consulting, which has conducted research for the North American Pet Health Industry Association; that research shows that consumers want a recommendation (not just multiple brochures in the waiting room!) about pet insurance from their veterinarian, and a related study identified 10 best practices at veterinary clinics that are driving patient care and practice health because they are advocates for pet health insurance. Stay tuned ... NAPHIA and VMAE will be collaborating to help get these research findings into your hands.
  • The VMAE ThinkWORKS meeting in New Orleans was exceptional. Period! Thanks to the leadership of chair Emily Kane and the ThinkWORKS subcommittee, we engaged Dr. Adam Little and his team of thought leaders / entrepreneurs / visionaries to lead our two-day exploration into telehealth and technology innovation. The presentations, dialog sessions, and workshops they created were informative, stimulating, and productive. Thanks also to presenters Jim Penrod (VMAE member and executive director of AAVSB), Dr. Lori Teller (AVMA board liaison to the telehealth panel), and Mark Cushing (Animal Policy Group) for their presentations about policy issues related to telehealth utilization, and to Tom Bohn (CEO at NAVC) for sharing thoughts about associations' role in shaping policy. This meeting demonstrated why the ThinkWORKS format of taking a deep dive into an emerging topic is so beneficial for executives who want to add value to conversations in their own VMAs. Mark your calendar NOW for next year's session: April 6-7, 2018!
  • The next gathering was in Indianapolis, where executives and volunteer facilitator teams gathered to "onboard" their VMAs into VMAE's signature program, Power of Ten (P10). With this year's teams, P10 programs have now been inaugurated at more than 30 VMAs! The exponential power of the program is palpable as some 300 recent graduates are touched ANNUALLY; just think of the impact over time as these young professionals reach their full strides in the profession. Thanks to Lisa Perius, chair of the P10 Task Force, who made us all feel welcome to her city -- and whose panel of four P10 graduates impressed and energized workshop participants. If your VMA has interest in starting a P10 program, there are loads of resources available to help -- just contact Lisa or me and we can help you along the path.
  • And now the end of March finds Dan Tjornehoj, Chris Copeland, and myself in Madison, where the AVMA and Wisconsin VMA offered a well-attended Practice Profitability Workshop. VMAE representatives were invited to observe the workshop as we discuss how AVMA might offer this as a turnkey workshop to VMAs -- stay tuned for details as this opportunity matures. Hats off to both AVMA and WVMA for creating this pilot, and to extending gracious hospitality to the VMAE team that attended.
  • News! News! For those of you who were able to attend the VMAE luncheon in Chicago in January, you heard the teaser there -- that AVMA | LIFE would be increasing their sponsorship level as a Strategic Initiative Partner. I'm very pleased to announce that LIFE has gone Platinum, our premier level of partnership. Thank you to Libby Wallace and the LIFE board for this exceptional support.
  • More news! More news! It's a pleasure to announce that Merck Animal Health has decided to partner with VMAE through a Platinum-level sponsorship. Gary MacPhee, who heads up US business operations, made the commitment to VMAE -- thank you Gary! And many of you know Dr. Linda Lord from her days at The Ohio State University, and because she has just joined Merck Animal Health to steward their academic and allied industry relationships she will be the Merck representative who will join us at VMAE gatherings. We extend a warm welcome to Dr. Lord and great thanks to Merck Animal Health!

I look forward to seeing you in Indianapolis for our summer gathering -- there are great speakers on tap, a totally fun group gathering at Chef JJ's, and of course the counsel and company of our most excellent peers.  See you there for more updates on what's happening in the VMAE universe!


Register will be coming soon!


  • Awards Luncheon on Friday, July 21st to recognize Executive of the Year, Best in Business, and Distinguished Service. Look for more information on awards coming soon.

  • Join your colleagues at for a fun networking event Friday afternoon. We will combine our traditional group activity with a dinner at Chef JJ's, a unique, personal, and hands-on culinary experience with a focus on the Big Green Egg.
  • Saturday we will hold our full day CE event. For the morning session we will have Terry O’Neill, CPA, CVA, of Katz, Sapper & Miller, LLP present on veterinary practice health and how VMAs can assist their members. In the afternoon we will hear from Dean Eleanor Green, DVM, DACVIM, DABVP, from Texas A&M University College of Veterinary Medicine & Biomedical Sciences. She will present on The Future of Veterinary Medicine and Veterinary Medical Education and Leadership. More details will be the brochure coming soon.

We look forward to seeing you there!

Changing the Landscape of our Associations

Lisa Perius
Indiana Veterinary Medical Association
VMAE Power of 10 Task Force Chair

The mission of the VMAE Power of 10 Task Force is to engage and develop recent graduates through the broadest possible adoption of a dynamic and evolving leadership program.

VMAE’s signature program, the Power of 10 (P10), has been in place as a tremendous member resource for the last 5 years. During this time, over 28 VMAs have implemented, or are in the process of implementing, the P10 program.
The Power of 10 Training Institute, hosted by Elanco in Indianapolis, was held March 21-23, 2017. The P10 Task Force is looking forward to working with these new VMAs who want to implement and onboard a P10 program within their organization.

For those VMAs who currently implement Power of 10, don’t forget all of the terrific resources that can be found at the VMAE website. Our task force has developed a huge set of resources and topic ideas that include the following:

  • Self-Knowledge (Emotional Intelligence, Leadership Skills, etc.)
  • Self-Management (5 Choices, Goal-setting, Time Management)
  • Interpersonal Savvy (Insights, DISC, Situational Self-Leadership)
  • Communication Skills (Media training, self-branding, etc.)
  • Managing Conflict (DDI Module)
  • Building Trust (Covey Module)
  • Wellness (Compassion Fatigue)
  • Professional Issues (Animal Welfare, Legislative, Legal, Advocacy, etc.)

Feel free to contact me at or 317.974.0888 with any questions. The VMAE Task Force has worked really hard to develop and deliver a quality program for VMAE members. I thank task force members Charlene Wandzilak, Dina Michel, Ralph Johnson, Dr. Randy Wheeler, and Karlene Belyea for their time and dedication.

AVMA Well-being Initiative Overview

Dr. Marci Kirk
American Veterinary Medical Association

Wellness is a lingering issue in our profession, and the AVMA has committed new energy and resources to helping us find ways to improve the well-being of our friends and colleagues.

We continue to dedicate resources to and collaborate with veterinary colleges, state associations, corporate sponsors and others to improve wellness in the veterinary community.

As part of our ongoing commitment to personal and professional wellness, the AVMA is actively involved in several initiatives.

The AVMA and our insurance trusts, AVMA LIFE and the AVMA Professional Liability Insurance Trust, have joined together to offer gatekeeper suicide-prevention training to a limited number of AVMA and Student AVMA members on a first-come, first-served basis at no cost. Called QPR training (an acronym for “Question, Persuade, Refer”), this training teaches people without professional mental health backgrounds how to recognize the signs that someone may be considering suicide. The training program, which launched February 1, also focuses on establishing a dialogue with the person, and guiding him or her to seek professional help. The training isn’t a substitute for professional assistance, but instead provides what can be a critical tool to save lives.

We also invite you to join us in an ongoing dialogue about mental wellness and well-being in the profession in the new LinkedIn community, “AVMA Veterinary Wellness & Well-being.” It will feature thought leaders from both veterinary medicine and the mental health profession. By joining the community, you connect with your colleagues who share your concerns about wellness and well-being. Membership in the group is open to all AVMA and Student AVMA members.

In recent years, cyberbullying has become a cause for concern among veterinary professionals. The AVMA has teamed with Bernstein Crisis Management, Inc., to provide services for mitigation of cyberbullying and online reputation management. Last December, a cyberbullying hotline became available to AVMA members who are being cyberbullied and in need of immediate assistance. This service includes 30 minutes of actionable consultation at no charge to AVMA members, and a significantly discounted rate for members if additional consultation is needed. Also, a DVM Reputation Guard subscription service is available to AVMA members that tracks, analyzes and notifies participants of reputation threats before they become overwhelming, and then helps the participants respond.

The Steering Committee of the Coalition for Veterinary Well-being, formed after our veterinary profession wellness roundtable last March, agreed to pursue as first items the creation of an expanded wellness website area with resources vetted by appropriate professionals, as well as researching and advocating for state laws that protect veterinarians that seek wellness assistance. The group also is exploring other initiatives such as offering veterinarians a hotline or an employee assistance program.

We want to thank those of you who recently provided input on developing a state law chart that includes information on state-approved wellness programs for veterinarians and the confidentiality laws that protect veterinarians who seek help. The AVMA plans to publish this resource soon.

For more information on the AVMA’s wellness initiatives, please contact Dr. Marci Kirk at, or visit

Forward Booking Campaign

Chris Copeland, JD
Texas Veterinary Medical Association
VMAE Forward Booking Task Force Chair

The kickoff of the Ready. Set. Go! Forwarding Booking Campaign on January 1 marked the beginning of an ambitious collaborative effort between the Veterinary Medical Association Executives (VMAE) and Partners for Healthy Pets (PHP) to help ensure healthier pets and healthier veterinary practices. Hopefully you have had the opportunity to take advantage of the wealth of resources available to participating VMAs on the VMAE website. This is such a great opportunity to make a meaningful and positive difference in the lives of your members and their patients – and it’s so easy to do.

In addition to a great introductory video available on the VMAE website from renowned veterinary consultant Karen Felsted, CPA, MS, DVM, CVPM, CVA, entitled “Why Forward Booking?” your members had the opportunity to participate in live coaching sessions with Dr. Felsted. These free sessions allowed participants to ask questions on anything and everything related to forward booking and how it can be implemented in their practices. The coaching sessions have been a big success, with great participation.

As was mentioned during the VMAE Membership Luncheon at the AVMA Veterinary Leadership Conference in January, we are also pleased to present another opportunity to help promote and encourage participation in the forward booking initiative with your members – the Forward Booking WORKS! Testimonial Contest. Beginning on April 15 and continuing through May 15, members of your associations who have stepped up to the challenge and are participating in forward booking will be able to share their experiences and have the opportunity to win cash prizes for doing so.

The Forward Booking WORKS! Testimonial Contest is open to veterinary practices in the United States and Canada through the 45 participating veterinary medical associations that are officially executing the Ready. Set. Go! Forward Booking Campaign. These testimonials will be used by participating VMAs to highlight the success of forward booking in their practices and to encourage additional veterinary hospitals to incorporate this tool into their protocols.

Through a generous grant from PHP, VMAE is able to offer $12,500 in prizes for the best testimonials we receive. The prizes are as follows:

  • $2,500 First Prize (1 awarded)
  • $1,000 Second Prize (5 awarded)
  • $500 Honorable Mention (10 awarded)

Written Testimonials are limited to 500 words or less and should be submitted to Video Testimonials can be either 30 seconds or 60 seconds in length. Video links should be sent to All submissions are due by May 15 and will be judged by the VMAE Task force on Practice Management. Winners will receive notification on June 1 and all participants will be thanked for their testimonials. Winning testimonials will be available on the VMAE website for your use to download and use in your communications. Specific contest details, rules, and additional terms are available on the VMAE website.

The Forward Booking Task Force has a letter you can send to your members about the contest, and two images you can use on your VMA website to link to the testimonial contest information for veterinary practices. You can hyperlink the images on your website to the following link ( or you can brand this on your own website with the information copied and pasted to your own webpage. These and other Forward Booking tools and resources are available on the VMAE website.

If you have any questions regarding the contest, please feel free to reach out to Tesha or Ralph and the Taskforce will get back to you promptly. Thank you for your help in making this part of our Forward Booking Campaign a success. Ready. Set. Go!

Catalyst Connection and Return for Care

Jane Brunt, DVM
CATalyst Council

Are your members looking for ways to obtain new clients and patients for their companion animal practices? Look to our CEO Ralph Johnson to have a tested solution from which others can learn, implement and enhance local community relationships with the multi-faceted win-win-win answer of “Yes, and…”

How it Started: As an outcome of the Colorado VMA’s Collaboration Task Force comprised of leaders in CVMA and Colorado shelters, CVMA embarked on a pilot program known as Return For Care. The RFC concept and processes have been implemented and measured in Douglas County during a two-year pilot study and that program remains in existence today with plans to expand to Metro Denver next year.

CATalyst Council is relatively new to VMAE. We are a coalition of organizations and governed by a Board of Directors. Absent a membership base, our Board of Directors focuses on action steps to fulfill our mission of connecting people and organizations to transform the health, welfare and value of companion cats. In addition to members of the veterinary medical community, the sheltering community has always had representation on our Board, and a key program in recent years has been Catalyst Connection: Forever Homes. Forever Health. “Catalyst Connection” is v2 of “Connecting Top to Top” where leaders from VMAE and Society of Animal Welfare Administrators (SAWA) met to define steps for shelter-veterinary relationships. As an outcome of that meeting, tools were developed and in a short time, the program morphed from a leadership solution to a local community solution and was rebranded as Catalyst Connection and the toolkit can be accessed here and downloaded from this link.

Return For Care and Catalyst Connection programs are analogous and complementary. The hypothesis is that bonding an adopter with a veterinarian soon after adoption will increase the likelihood of the adopter becoming a long-term client. Both programs start with the foundation of community collaboration between area veterinarians and shelters with agreement and understanding that adopted pets required life-long health care so they stay healthy and happy in their new homes and not relinquished back to the adoption agency that worked hard to find the pet a new home. In both programs, the shelter asks the pet owner to select the veterinarian they will take their newly adopted cat or dog within a pre-determined time frame, typically less than two weeks after adoption. Veterinarians in the programs agree to provide a complimentary post-adoption examination, and with RFC, they also provide a limited amount of free health care for shelter-related illnesses within 2 weeks of adoption. This “handoff” of veterinary care from shelter to veterinarian has piloted in different communities and the analytics to date have provided baseline metrics to measure outcomes and success, as well as deeper understanding of the needs and nuances of community relationships and how collaboration and cooperation are complementary and synergistic.

Outcomes of Pilot Programs: Each community was unique in processes and measurements. Each used a manual email system for communication, and the results are self-reported which is laborious and time consuming- shelters and veterinarians have other priorities. What’s important is that we’ve established a baseline and it’s expected that when both shelter and veterinary software systems are automatically aligned to the Catalyst Connection’s central communications and reporting hub, outcomes will be even better. Four communities participated in the initial Catalyst Connection and Return for Care pilot programs and reported varying metrics:

  1. Oregon Humane Society and Portland VMA
    • 10,767 Dog and Cat Adoptions (during the first year)
    • 180 Practices visited
    • 20% of adopters completed the free exam
    • 60% of free exam users forward booked the next visit

  2. Capital Area Humane Society and Columbus Academy of Veterinary Medicine
    • 835 Dog and Cat Adoptions
    • 758 Made Catalyst Connections (selected a veterinarian) - 27%
      • 266 Dog Adoptions
      • 470 Cat Adoptions
    • In the first six months:
      • 42% of cat adopters completed the free exam
      • 36% of dog adopters completed the free exam

  3. Delaware Humane Association
    • 1,255 Dog and Cat Adoptions (during the first year)
    • 21 Practices Visited
    • 71% Made Catalyst Connections at time of adoption
      • 45% Preferred Veterinarians
      • 55% Non- Preferred Veterinarians
    • 5% scheduled appt with preferred veterinarian at time of adoption
    • 20% of adopters completed the free exam with a preferred veterinarian

  4. Return For Care in Douglas County, CO: Dumb Friends League-Buddy Center and Colorado VMA
    • 662 Eligible Adoptions
    • 87% Selected a Veterinarian at Time of Adoption
    • 58% of adopters completed the free exam
    • 84% of adopters returned for care*
    • Average cost for acquiring a new patient - $16.00

What’s Next-Technology for Catalyst Connection and Return For Care: While the pilots were occurring, CATalyst Council began investing its resources in the development of a software solution. Catalyst Connection has been engineered to facilitate the local shelter and veterinary practice relationships, including selection of and notification to a participating veterinary practice along with dashboards for participating shelters and veterinarians. Once the software details are complete, pilots will resume in some or all the existing communities with the intent to expand the program to other areas in 2018. We will keep you apprised of our progress and welcome your questions and comments.

What that means for your members: Better care for more animals in their communities. Yes, and…. most especially for cats!

Thank you for the opportunity to participate as a VMAE affiliate member, and thanks to VMAE and SAWA for participating on the CATalyst Council Board!

Pet Nutrition Alliance Launches New Nutritional Calculator for Dogs and Cats

Latest Calculator Includes Spanish and French Language Versions

ORLANDO, Fla., Feb. 04, 2017 -- The Pet Nutrition Alliance (PNA), an independent not-for-profit organization dedicated to providing resources to veterinary healthcare teams to help them position nutrition as essential to optimal pet health, is pleased to announce Spanish and French translations of its popular nutritional calculator for both dogs and cats.

A weight management tool for adult dogs and cats initially launched at the NAVC Conference 2016, the nutritional calculator is a tool designed to aid the veterinary healthcare team in making nutritional assessments and recommendations to help their patients maintain or achieve their healthy weight.

The new version, featuring Spanish and French translations, is the first ever in the veterinary profession to embrace cultural diversity for the betterment of dogs and cats across the globe. These translations leverage PNA’s website's functionality and further support the global usage of the calculator

“We are extremely excited to launch this new version as it is the only nutritional calculator that has such translations readily available for the healthcare team as well as client educational materials for the pet owner,” said Douglas G. Aspros, DVM, president of the PNA. “This enhancement of the calculator will extend our ability to reach the global veterinary healthcare community and heighten the level of educational content and awareness of weight management and proper nutrition to enhance the lives of dogs and cats worldwide.”

The translations have been made possible through the collaboration of Alliance members – the World Small Animal Veterinary Association and the Canadian Veterinary Medical Association.

“PNA enjoyed a tremendous 2016 with growth in a number of key areas including the development of this new calculator,” continued Aspros. “We’d like to thank our member organizations as well as our educational sponsors for their support and strategic guidance throughout the year.”

About the Pet Nutrition Alliance
This industry-wide effort involves the collaboration of dedicated professionals from these Member Organizations: Academy of Veterinary Nutrition Technicians (AVNT), American Academy of Veterinary Nutrition (AAVN), American Animal Hospital Association (AAHA), American College of Veterinary Nutrition (ACVN), American Veterinary Medical Association (AVMA), Canadian Veterinary Medical Association (CVMA), National Association of Veterinary Technicians in America (NAVTA), Veterinary Medical Association Executives (VMAE), and World Small Animal Veterinary Association (WSAVA). The organization is also supported by the generosity and commitment of its Educational Sponsors: Hill’s Pet Nutrition and Nestlé Purina PetCare.

Peter R. Scott, APR, CAE
Executive Director
Pet Nutrition Alliance



The VMAE Fall Conference will be held
November 2-4, 2017 in Sonoma, CA

Stay tuned for more information!


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2017 Annual Summer Conference

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